Thousands of speeding fines are issued every day,
economic sanctions that fade when paid. We decided to create a new fine with great emotional value,
a penalty to generate a real impact on those who exceed the speed limits. Real stories of friends, brothers, husbands, parents and sons who have lost an important part of their lives because of imprudence.
Awards
Cannes Lions 2018 - Shortlist - Direct
El Ojo de Iberoamérica 2018 - Bronce - Direct
Achap 2018 - Oro - Direct
CREDITS:
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Digital Executive Digital Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Director: Sebastián Vildósola
Art Directors: Marco Calderón, Marco Ortega
Copywriter: José Ignacio Véliz
Video Editing: Marco Ortega, Luis Gajardo
Motion Designer: Luis Gajardo
Video Editing: Marco Ortega, Luis Gajardo
Motion Designer: Luis Gajardo
Producer: Empresas Mena
Director: Leonardo Mena
Account Supervisor : Andrés Reyes
